How to promote your Web Site on-line:
It is important to realize that a successful Internet marketing campaign is never over.
New web-based resources appear and disappear constantly. You should regularly track new
sites with whom it may be useful to link or new discussion groups devoted to your particular
practice area. In order to integrate your Web Site into the whole Internet culture, you will
have to regularly involve yourself with the Internet and sites that relate to your business.
- Email: Add your Web Site address to your Email auto-signature. Most Email packages
permit customization of the sign-off area. Adding your Web Site address as a direct link
allows the recipient to click and go directly to your Web Site. All members of the firm should
add the Web Site to their signature.
- New Letters: Consider creating an e-mail newsletter to promote recent updates
to your web site. Make these newsletters available on your Web Site, this can be very
attractive to potential clients who visit your Web Site. If you do not want to write your own
newsletter, there are several information providers who can supply you with newsletters
tailored to your practice.
- Create Content for Others: On the other hand, if you like to write articles you
can greatly increase your visibility if you distribute articles from your area of expertise
to other Web Sites or e-mail newsletters as free content. Your fee is a link to your Web Site
and a short description of you and/or your firm that is included with the article. Over time
this will result in many external links to your Web Site and greatly increased visibility.
- Interest groups: You might want to publicize your new Web Site on appropriate
Internet news groups and lists - please follow proper Web etiquette and do not publicize
it with discussion groups that do not relate to your firm. A wide range of News Groups are
available. A general Law group is available here.
- Discussion Groups: Participate regularly in relevant online discussion groups to
offer relevant answers to queries; this activity will build a reputation for your firm and
its Web Site as a valuable resource. Don't just post announcements about yourself and your
organization; be a member of the online community and help others out. It will greatly
increase your organization's reputation and visibility.
People visiting your Web Site are an active audience, they are curious about what you are
offering. Traditional types of advertising (print ads, telemarketers, or mailings) are
targeted at a passive audience. If your Web Site effectively provides information about your
firm, it can lead to new clients.