Providing law firms with technology solutions

How to promote your Web Site on-line:

It is important to realize that a successful Internet marketing campaign is never over.   New web-based resources appear and disappear constantly.  You should regularly track new sites with whom it may be useful to link or new discussion groups devoted to your particular practice area. In order to integrate your Web Site into the whole Internet culture, you will have to regularly involve yourself with the Internet and sites that relate to your business.

• Email: Add your Web Site address to your Email auto-signature.  Most Email packages permit customization of the sign-off area.  Adding your Web Site address as a direct link allows the recipient to click and go directly to your Web Site.  All members of the firm should add the Web Site to their signature.
  
• New Letters: Consider creating an e-mail newsletter to promote recent updates to your web site.  Make these newsletters available on your Web Site, this can be very attractive to potential clients who visit your Web Site.  If you do not want to write your own newsletter, there are several information providers who can supply you with newsletters tailored to your practice.
  
• Create Content for Others: On the other hand, if you like to write articles you can greatly increase your visibility if you distribute articles from your area of expertise to other Web Sites or e-mail newsletters as free content.  Your fee is a link to your Web Site and a short description of you and/or your firm that is included with the article.  Over time this will result in many external links to your Web Site and greatly increased visibility.
  
• Interest groups: You might want to publicize your new Web Site on appropriate Internet news groups and lists - please follow proper Web etiquette and do not publicize it with discussion groups that do not relate to your firm.  A wide range of News Groups are available.  A general Law group is available here.
  
• Discussion Groups: Participate regularly in relevant online discussion groups to offer relevant answers to queries; this activity will build a reputation for your firm and its Web Site as a valuable resource.  Don't just post announcements about yourself and your organization; be a member of the online community and help others out.  It will greatly increase your organization's reputation and visibility.
  

People visiting your Web Site are an active audience, they are curious about what you are offering. Traditional types of advertising (print ads, telemarketers, or mailings) are targeted at a passive audience.  If your Web Site effectively provides information about your firm, it can lead to new clients.