Web Site Content:
As you build your new web site, it is important to focus on the needs and concerns of your
potential new clients. Most potential clients would like to assess a lawyer's ability to work
with them to resolve their legal issues. Reviewing a law firm's qualifications, staff, and
areas of expertise on a web site often gives the client the confidence to actually contact
that lawyer. To be sure you are providing your potential clients with the information they
desire, here is a list of items you should consider including on your web site.
- Contact information: be sure you potential clients know how to reach your firm,
by phone, fax or email. Identify the main office number as well as those for each member
of the firm.
- Hours of Business: many firms do not include this on their sites. If
you have special hours certain nights or weekend, let them know!
- Initial Consultation: describe your Initial Consultation policy. If
it is free, let them know! If there are any limitations to the free consultation,
- Credit Cards: if you accept credit cards as payment for services, list which
ones you accept.
- FAQ - Frequently Asked Questions: list and answer any questions you frequently
answer about your firm. Consider adding a list of common legal questions - per
area of your practice. This is a chance to establish goodwill and show your
- Important Cases: describe some notable and some current cases (brief summary
only). This is another place to show your expertise.
- Pro Bono and non-profit work: summarize some of your non-profit work in the
community. This is a chance to demonstrate your are a valuable member of the
community who is there to help solve all types of legal problems.