Defining your 'Look':
Your Web Site should have the same style and character as your firm. It is important for
both existing and potential clients to feel a commonality throughout all of your firm's
- Colors: You new Web Site should have the same colors and font as all of your
- Logo: Your firms' logo should be included in a prominent place on your Web
Site. If you do not have a logo, speak with Incite Solutions or your marketing firm about
designing one for your firm.
- Photos: Include photos of all the attorneys and staff - particularly if they
have extensive client interactions.
- Web Site Name (URL): Your Web Site name should be easy to remember and type. It
may be the name of your firm or if your firm's name is very long or complicated you might
contemplate using an acronym. You might choose to name the site after your primary area of
practice such as TrustAndEstates.com.