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Promote your Web Site with offline resources:

Many potential clients who visit your Web Site will do so because of something they have read, either on paper or in an e-mail, not because they are looking for it on a Web search engine.  That does not mean that search engines have no value - just that search engines are not the only way to for people to find your Web Site.

Marketing of your web site via traditional means is as important as on-line marketing of your site.

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